| Campaign | Status | Objective | Spend | Clicks | Impressions | CTR |
|---|---|---|---|---|---|---|
| Lead Campaign | Fire Alarm Companies & Property Owners | Active | Leads | $178.53 | 263 | 6,806 | 3.86% |
| Informational | Traffic | Active | Traffic | $46.96 | 306 | 8,230 | 3.72% |
Daily Budget: $5.00 | Optimization: Offsite Conversions | Bid: Lowest Cost
Geo: Florida
Targeting:
Business page admins Business Owner Own Business Facilities Maintenance Facility Manager Construction Manager Project ManagerPlacements: Facebook Feed, Reels, Stories, Marketplace, Profile Feed | Instagram Feed, Stories, Explore, Reels
Daily Budget: $2.00 | Optimization: Offsite Conversions | Bid: Lowest Cost
Geo: Florida
Targeting: Same as Ad Set #1
Daily Budget: $5.00 | Optimization: Landing Page Views | Bid: Lowest Cost
Geo: Florida
Targeting:
Property management Property manager Owner/Property Manager Landlord Facility Management Leasing Property Manager On Site Property ManagerAge Range: 30-65 | Advantage+ Audience: Enabled
💡 Traffic Campaign is highly efficient: The Informational Traffic campaign delivers landing page views at just $0.15 on Facebook, making it an excellent awareness and warming tool. CTR of 4.55% on Facebook is well above industry average.
💡 Facebook outperforms Instagram significantly: Across both campaigns, Facebook delivers 2-3x better CTR and dramatically lower CPC. Consider reallocating some Instagram budget to Facebook.
💡 Video content performing well: 311 total video views across campaigns with strong post engagement (725 total). The UGC-style content in Ad Set #3 is resonating.
Recommendation #1: The Lead campaign generated only 1 lead at $178.53 CPL. With $7/day total budget across 2 ad sets, the campaign needs more budget to exit the learning phase. Consider increasing daily budget to $15-20/day for the lead campaign to give Meta's algorithm enough data to optimize.
Recommendation #2: Facebook is clearly the stronger platform. Consider shifting 60-70% of budget to Facebook placements and reducing Instagram allocation, at least until we see more conversion data.
Recommendation #3: The traffic campaign at $5/day is efficiently driving landing page views. Consider creating a retargeting audience from these visitors and running a dedicated retargeting campaign to convert warm traffic into leads.
Recommendation #4: With tradeshows coming up on April 28 and August 19-20, plan geo-targeted campaigns around those events. Create custom audiences based on event locations and run awareness campaigns 2 weeks before each event, then retarget attendees afterward.